PlayLab

PlayLab is a hands-on, imaginative children’s museum for the maker/artist/tinker/explorer/investigator in kids of all ages. With deep roots in the art and science of play, PlayLab is a unique collection of interactive spaces designed for engagement and exploration.

My role was to capture all of the spontaneity, creativity, and excitement of PlayLab in a modular design system that could be used across a seemingly infinite array of touchpoints in a variety of media.

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Brand development // identity system design